Let's take a concept through the idea mill and look at ways to flip it 180 degrees.…We'll want to consider turning the whole framework of our…concept in the opposite direction or targeting only a key component.…In this case, let's take our concept that involves the Jen Zeer/g.…On that long cross-country bus trip, he's the young…guy outfitted with mobile devices and his mini-solar panel which…allows him to stay connected.…As the trip winds on, he gets pretty popular due to the fact…that he's the only one still able to connect to the outside world.…
All those gen ziers have useless devices…their mobile batteries died quite a while ago.…Now, let's think about both ways we could go here.…Either flipping a whole framework or just a portion of the idea.…Both choices are probably going to have a pretty dramatic effect.…If we flip our whole scenario, we end up turning our long, drawn…out bus ride into something like a…quick airplane flight filled with senior citizens.…
it doesn't take too long to figure out…that flipping that whole idea doesn't make much sense.…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: Demonstrating the approach