Every project is sure to have it's own set of challenges.…So before hitting the throttle, let's identify the obstacles…that might slow us down or throw us off.…When we speak of obstacles, one thing is for certain.…Every project will have some type of budget and deadline.…Well, it's essential to consider these factors, we…don't want restrictions to stifle our creative problem solving.…Ultimately, finding that balance can be challenging.…More often than not, it's easier to think big and then…reign a concept, than it is to inflate a mediocre idea.…
As expected, our project to promote the Kinetico solar…panel has those known constraints of time and budget.…The mini panel is being unveiled in six months,…so we've got a little time to play with.…A large factor…to consider, will be the complexity of our campaign approach.…Will it incorporate print, broadcast, social media,…or maybe even a gorilla or viral element.…If so, coordinating these campaign elements will add to the complexity.…
We're also working with a budget that seems…
Author
Released
8/16/2013- What is concepting?
- Working with clients
- Doing your research
- Determining the core values of a product or service
- Using free association
- Building the written descriptives
- Using search engines to fuel ideas
- Flipping your ideas 180 degrees
- Creating a rough sketch
- Defining the refined sketch
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 8s
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What is concepting?2m 4s
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1. The Client
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Working with clients4m 14s
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2. Challenges Around Every Corner
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Doing your research2m 22s
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3. Establishing Core Values and Seed Phrases
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Determining core values3m 43s
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4. The Free-Association Process: Finding the Raw Ingredients
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Starting with seed phrases2m 55s
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5. A Concept is Born!
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Honing your ideas4m 20s
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6. One Great Concept Deserves Another
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The rough concept retrospect2m 12s
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7. The Rough Sketch
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Defining the rough sketch4m 34s
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Visually defining your ideas2m 56s
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The strength of iteration2m 17s
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8. 180-Degree Thinking: Does Your Concept Have an Evil Twin?
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What is 180-degree thinking?2m 46s
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Demonstrating the approach2m 29s
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9. The Revised Sketch: How to Make Your Great Concept Even Better
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Defining the revised sketch3m 25s
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Demonstrating the approach3m 46s
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10. The Refined Sketch: Tweak, Tweak, Tweak
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Defining the refined sketch2m 23s
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11. The Final Selection: And the Winner Is...
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Video: Defining the project obstacles