From the course: Running a Design Business: Presentation Skills
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Choosing the ideal format
From the course: Running a Design Business: Presentation Skills
Choosing the ideal format
The form your presentation takes depends on the type of work you're presenting. Usually designers present mock-ups or some kind of visual representation of what the final product will be. My advice is to present designs in their native environment. Your client can see the work more clearly in terms of type size, interaction and context. Print work should be presented as color outputs printed actual size. Everyone should be able to see the correct size of the text and know what the colors will look like. Package designs should be able to be held and viewed by your audience in a way to mimic the consumer experience. Environmental graphic designs are often merged with existing photos to illustrate the context in which they'll be experienced. Make sure to include silhouettes people or something like that to show relative scale. Interactive designs should be presented on digital devices. For example, if you've designed a website, it's best to show it on a laptop in the context of a…
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