From the course: Running a Design Business: Creative Briefs
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Challenge: Leading a briefing session
From the course: Running a Design Business: Creative Briefs
Challenge: Leading a briefing session
Designers need to be able to lead their clients through a briefing session to get the information for a creative brief. But doing a Q and A session with a client can be stressful the first few times around. So I recommend that you practice. I've developed a fun challenge that you can try with a partner. You'll need a couple of tools first in order to play. Go to the Resource Files and download the briefing challenge document for a full list of instructions. Also, get the creative briefing questionnaire. You'll use that for our Q & A. This challenge is a role play and will take about 15 minutes. Here's the challenge, find a partner and ask them to play the role of your client in a practice briefing session. You'll play the designer and interview the client to get background information on the client's product. The client will be answering to the best of their abilities. They'll just make up reasonable answers. Remember, it's just for practice. You should take notes and record the…
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