Learn how to create a visual identity (logo, color, etc.) for yourself.
- At this point, you've identified…a list of attributes for your brand.…You've eliminated any of the generic ones…that everyone uses, such as quality or on time…and you've determined what name…is best as an identifier.…In theory, if this isn't your actual name,…you've chosen something that…links to the brand message, such as,…Very Nice, a company devoted to design for good.…Now it's time to design the visual assets.…I know some designers who swear…that a logo of an icon is the best choice…for a design firm or individual designer.…
I'd like to say, "I agree," but I can't.…Typically, these end up being tortured monograms.…If you look at the best firms and most…well-known designers, they typically have logos…that are simple word marks.…Like any company that you design a logo for,…you want to build in longevity…and the ability to change course.…A neutral, but distinctive word mark…is a good way to do that.…Anything too tricky will date quickly.…
I also want my work to be the star,…not a logo that is a rooster with a bow tie.…
In this course, Sean takes you through the steps of determining what your design identity is and developing the essential pieces every promotional system needs. He takes a deep dive into some of the more complex and critical components, such as developing an effective and elegant website, and also touches on topics one might not think of—such as writing an effective bio and working with colleges to give back and brand build. Learn how to let the world know who you are and what you do. Start promoting your design career now.
- Compiling brand assets: your CV, images, and project descriptions
- Creating a website to showcase you and your portfolio
- Creating business cards
- Sending thank-yous
- Managing your social media presence
- Joining AIGA and other design organizations
- Participating in events and conferences
Skill Level Beginner
Running a Design Business: Starting Smallwith Petrula Vrontikis1h 33m Appropriate for all
1. The Brand Assets
2. Your Website
3. Print Materials
4. Communications and Social Media
Next steps3m 16s
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