Join Petrula Vrontikis for an in-depth discussion in this video Authority and persuasion, part of Running a Design Business: Presentation Skills.
A well-prepared presenter can predict the reaction that he or she will receive. What you give an audience determines what you get back. To impress them with the design work that you've done, you need to present skill and confidence. A key element in that is being convinced that the work is strong. You need to believe in what you're saying. It's hard to persuade others if you don't buy it yourself. The audience is seeking answers and direction. In order to illustrate leadership, you must have motivational capability.
There's no getting around it. Practice, practice, practice, but don't memorize. Rehearsing doesn't mean memorization. Memorizing a presentation can make you sound mechanical and over-rehearsed. You can talk into a mirror, talk to a wall, talk while you're driving, or present to one of your co-workers, friends, or a family member. Observing your language, and hearing your own voice, will help you have more confidence in the message. Avoid using the words of failure, which include kind of, sort of, like, and just.
They show hesitation. Here's a unique approach to help you prepare. Think about these two questions. What do they have that you want, and what do you have that they want? When these two answers are the same. You will have the greatest influence. Making the audience feel what you feel is the secret behind leadership and motivation. Never forget they came to you in the first place seeking your expertise. People need to believe in your message.
Your goal is to be perceived in a position of trusted partner. When your audience perceives you as an expert, they feel comfortable sharing their vision, hearing your ideas, and agreeing with your proposed work.
- Presenting one-on-one, to a team, or to a larger audience
- Choosing a presentation format
- Introducing your design and providing context
- Persuading your audience
- Developing visual aids
- Creating a great first impression
- Understanding verbal and nonverbal cues
- Getting approval
- Facilitating a Q&A session