From the course: The Value of Professional Graphic Design
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Articulating the value of professional graphic design
From the course: The Value of Professional Graphic Design
Articulating the value of professional graphic design
- Articulating the value of professional graphic design is an important part of the job. In my experience, most large organizations understand this and have worked with designers before, but every once in awhile, I'll meet someone who cannot understand why the $100 online logo company is not as valuable as the $10,000 fee I proposed. That's where good persuasion skills come in handy. You can lead a horse to water, but you can't make it drink. The same is true for a client who refuses to believe design has value. I can provide examples and show stats, but some people will never accept that the right or wrong design solution can make or break a company. Let's presume you have someone open to the explanation. Examples are a great place to start. Ask the client to imagine Apple, Starbucks, or any other successful brand without their brand visuals. Not just the logo, but also the entire look and feel. Each of these companies has beaten the competition, not because their product is better…
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