Join Trish Witkowski for an in-depth discussion in this video The mailing indicia, part of Print Production Essentials: Direct Mail.
- There are many ways to apply postage to a mail piece,…and one of the most common methods is called an Indicia.…Marketers choose to use an Indicia to avoid applying postage…during the mail preparation process.…The way it works is the marketer sets up an advanced…deposit account and puts money in it.…They receive a permit number,…which becomes an identifier…that they have to include in the Indicia,…and when they bring the mail to the post office…the postage cost for mailing are deducted from the account.…It's kind of like having a checking account…at the post office.…So, where a postage stamp is adhered to the piece,…and a meter stamp is ink-jetted…onto the piece after print production,…an Indicia is actually created as artwork,…and placed into the digital file…in the page layout software program,…and printed to show postage prepayment…by an authorized mailer who holds a permit.…
You can also print the Indicia on a label,…and apply it to the mail piece,…but that's less common.…Now, if you start looking for Indicias,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
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