Join Trish Witkowski for an in-depth discussion in this video The components of a mailpiece, part of Print Production: Direct Mail.
- Anybody can send something through the mail,…but sending great mail, effective mail,…is what's really important.…The goal is to get results.…I'm going to identify for you…the key components that can contribute…to a greater likelihood of success.…This should give you a basic framework…for creating your mail pieces.…Now, what is interesting about mail…is that, for the classically trained designer,…the rules basically fly in the face…of what is defined as "good design."…This is not to say that mail can't be gorgeous,…it absolutely can be,…but the design formula for direct mail…is much different than it is for a marketing brochure.…
We're going to focus on the most basic form of mail,…the card-format mailer.…Your design strategy, and some of the necessary…components or characteristics,…will change as you move into more…sophisticated mail formats,…but consider this your baseline.…Most marketers start with card-format mail,…so that's where we're going to focus.…First things first, every piece of mail,…no matter what form it takes,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
Learning Print Production (2012)with Claudia McCue4h 26m Beginner
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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