Join Trish Witkowski for an in-depth discussion in this video The address, part of Print Production: Direct Mail.
- If I had to come up with the single most…important element in the mail production process,…hands down it would be the address.…Size and proportion and thickness of mail…and many of the other physical characteristics…we have been talking about throughout…this course are all very important,…but you can still mail something…that isn't in the optimal proportion.…You can still mail something that's…a little thick or inflexable.…You may pay through the nose for it,…but it's still mailable.…You can throw an undersized postcard…into an envelope and, instantly,…it becomes mail again,…but the address, the address, is…the destination for the mail.…
Mail without an address is just…a pile of marketing materials.…And the address is also the key to sorting,…which can lead to postage discounts,…so mail is not mail without the address,…and when you think of it that way,…the pressure is on.…There is actually quite a lot to…learn about the address, so let's get started.…By USPS standards there are…three kinds of addresses in mail.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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