Join Trish Witkowski for an in-depth discussion in this video Window envelopes, part of Print Production: Direct Mail.
Window envelopes come in many varieties.…The most common is the commercial window envelope.…It usually has a single window…that reveals the mailing address.…The size of the window in a standard…window envelope is usually four and 1/2 inches wide…and one and 1/8 inches high and the placement…is 7/8 of an inch from the left edge of the envelope…and 1/2 inch from the bottom.…Placement of the contents on the envelope's insert is…critical because the address and barcode…must completely show through the window…at all times with a 1/8 inch clearance so…that it does not shift out of the window area.…
Now, a single window is the most common…but it also quite common to see…a double window commercial format.…This style reveals both the mailing address…and the return address which are printed on the insert.…Large catalog envelopes can have windows like this one.…And there are booklet style window envelopes too.…And, then, there's my new favorite.…A full view window envelope.…It's an envelope that has a large window on one side…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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