Learn how to design and send cost-efficient, engaging direct mail campaigns that follow all of the guidelines of the US Postal Service while "pushing the envelope" creatively.
(elegant music) - Welcome to Print Production Essentials Direct Mail. I'm Trish Witkowski and I specialize in direct mail formats, guidelines, and production. I'm here to explain how to navigate and implement the U.S. Postal Service guidelines to get the most bang for your mailing buck. Now if you've ever sent a mail campaign or even considered sending one, you were probably a bit overwhelmed by the extensive and highly detailed U.S.P.S. rules and requirements and you may be thinking you're going to need a lot of caffeine to stay awake through an entire course about it, well I'm happy to report that I've done all of the most rigorous research for you, and I've distilled it down to only the most critical concepts and guidelines that you need to understand.
We'll cover physical requirements, postage, production planning, design, engagement strategies, sorting and much more! I fully expect that when we're done you'll feel more confident and capable of planning and sending your own successful and cost efficient mail campaigns. Wow! We have a lot to cover so let's get our mail on.
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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