Join Trish Witkowski for an in-depth discussion in this video Understanding ZIP codes, part of Print Production: Direct Mail.
- The USPS zoning improvement plan code,…more commonly known as the ZIP code,…is a code that identifies specific geographic mailing areas.…The USPS differentiates ZIP Codes into two categories,…standard and unique.…Standard ZIP codes are the most common…and are defined by geography and mailing routes,…whereas unique ZIP codes designate delivery…to a large organization or entity…like a college or a medical center.…But what is the ZIP code all about anyway?…If you mail in quantity, you've probably seen pricing…broken into three digit and five digit pricing,…and you've probably seen ZIP codes with a hyphen…and an extra four digits at the end.…
Those are called ZIP plus-four codes.…So let's decode the ZIP code.…The first digit of the ZIP code is a number…from zero to nine, and it indicates the area…of the country going from east to west.…The next two digits indicate the…sectional center facility, the SCF,…which is the processing and distribution facility…for that mail piece.…To complete the standard five digit ZIP code,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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