Join Trish Witkowski for an in-depth discussion in this video Timing, part of Print Production: Direct Mail.
- It's easy to get so caught up in the audience,…and the offer,…and the message,…and the design of a mail piece.…There's a lot to do in the planning stage of mail,…but a huge contributor…to the success of your mail campaign is timing.…And your reason for sending the mail in the first place…will have a lot to do…with the importance of the timing of it.…So, let's go over some of the different kinds of mailings…and their associated timing strategies.…We'll start with one shot mailings.…One shot mailings are exactly what they sound like.…A mail piece sent only once.…One shot mailings do have their purpose:…invitations,…holiday cards,…seasonal mailings,…reminders,…time sensitive offers, etcetera.…
However, in most cases,…a single mailing will not be enough…to truly reinforce recognition,…and get a prospect to take action.…Many of us have heard of the Rule of Seven in marketing,…which states that a prospect needs to see,…or hear your marketing message…at least seven times…before they'll consider buying from you.…There's also a Law of 29 based on the same principle,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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