Join Trish Witkowski for an in-depth discussion in this video Tabs and glue, part of Print Production: Direct Mail.
- Self-mailing materials that mail…without the protection of an envelope…must have closed edges to prevent jams and slow-downs…in the automated mail processing machinery,…and to prevent dog-earing or tearing…en route to the recipient, and also to avoid…unnecessary air entrapment and bulk in the mailpiece.…The most common USPS-approved sealing techniques…involve tabbing and gluing.…Tabs, also called wafer seals, are small adhesive discs…that are applied along the open edges of a mailpiece.…Tabs are most commonly used for mailing purposes,…but they can also be decorative.…
The USPS states that tabs used for mailing purposes…may be made of opaque paper, translucent paper,…vinyl or plastic, and they must not contain perforations.…There was a time when they could be perforated,…but that's no longer the case.…Cellophane tape can also be used as a closure,…but check with your printer…or mail house for the requirements.…Tabs cannot be more than an inch from the edge of the panel,…and cannot interfere with any necessary…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.