Join Trish Witkowski for an in-depth discussion in this video Splurge or save?, part of Print Production: Direct Mail.
- Should you spend a little or a lot on your mail campaign?…For most marketers, the answer may seen obvious, right?…Who would spend anymore than they have to,…but not so fast.…Spending more on a mail campaign is actually a strategy.…For example, there are marketers,…who will make a conscious decision,…to pay a higher postage cost…in exchange for some of the freedoms…that flats or hand-sorted letter mail can provide.…Someone might size a multi-page product catalog…as a larger flat instead of a letter size booklet.…They do this so they can send it through the mail,…without tabs and have some additional flexibility…with address placement,…and a greater presence in the mailbox…due to the larger finished size.…
Big mail stands out,…and a valuable targets that may be money well spent.…As an additional attention getter,…they may pay for a service to hand-address the mail pieces,…or use a fancy limited edition stamp.…Many choose to build their mail pieces to a square format…for its wonderfully uncommon shape…that stands out in a sea or number 10 business envelopes.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
Learning Print Production (2012)with Claudia McCue4h 26m Beginner
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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