Author
Released
10/31/2014- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Duration
Views
(elegant music) - Welcome to Print Production Essentials Direct Mail. I'm Trish Witkowski and I specialize in direct mail formats, guidelines, and production. I'm here to explain how to navigate and implement the U.S. Postal Service guidelines to get the most bang for your mailing buck. Now if you've ever sent a mail campaign or even considered sending one, you were probably a bit overwhelmed by the extensive and highly detailed U.S.P.S. rules and requirements and you may be thinking you're going to need a lot of caffeine to stay awake through an entire course about it, well I'm happy to report that I've done all of the most rigorous research for you, and I've distilled it down to only the most critical concepts and guidelines that you need to understand.
We'll cover physical requirements, postage, production planning, design, engagement strategies, sorting and much more! I fully expect that when we're done you'll feel more confident and capable of planning and sending your own successful and cost efficient mail campaigns. Wow! We have a lot to cover so let's get our mail on.
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Introduction
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Welcome1m 1s
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1. Physical Requirements for Mail
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Choosing the right format3m 29s
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Guidelines for letter mail3m 33s
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Guidelines for booklets2m 1s
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Guidelines for flats2m 20s
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2. Production Planning
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Classes of mail4m 38s
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Splurge or save?1m 35s
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Timing5m 30s
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Postage4m 52s
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The address6m 42s
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Paper choice3m 16s
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Printing method3m 5s
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Aspect ratio2m 15s
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Understanding ZIP codes2m 9s
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International mail1m 45s
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Common costly mistakes6m 12s
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3. Designing for Mail
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The mailing panel1m 53s
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The mailing indicia3m 5s
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Ancillary endorsements4m 39s
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Designing envelope mail2m 51s
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Designing reply mail7m 56s
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Designing postcards1m 38s
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Designing folded mail5m 3s
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The Intelligent Mail barcode3m 36s
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4. Envelope Mail
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Envelope styles3m 19s
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Envelope materials4m 11s
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Window envelopes2m 21s
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Creative envelope ideas4m 33s
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5. Mail Prep and Optimization
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Match mail and mail merge2m 39s
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Tabs and glue3m 2s
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Mail-sorting basics4m 20s
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Postal optimization strategy3m 40s
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Conclusion
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Next steps1m 17s
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Video: Welcome