Join Trish Witkowski for an in-depth discussion in this video Postal optimization strategy, part of Print Production: Direct Mail.
- Mail is entered into the postal stream…in three different volumes.…Individually, this is the mail that you…would stamp and drop into the mailbox.…As presorted letters in trays,…or as presorted flats in mail sacks.…And lastly, as pallets of trays or mail sacks.…And the greater the workshare,…the greater the discount on postage.…So there's a reason why you pay a lot more for an individual…first class letter or flat when you mail it.…Because it probably doesn't have a standardized address,…and it needs a barcode, and sorting.…
However, if you're mailing hundreds or thousands…of mailpieces or more, and your address list…is standardized, and your printer applies the barcode…in advance, and sorts the pieces by zip code,…you're going to get a direct benefit from that workshare,…reflected in lower postage costs,…which is just smart mailing.…Now, if you're someone who frequently produces moderate…to large quantities of direct mail, you should be using…advanced postal optimization techniques,…and logistic strategies, that can reduce your postage costs…
Author
Released
10/31/2014- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 1s
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1. Physical Requirements for Mail
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Choosing the right format3m 29s
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Guidelines for letter mail3m 33s
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Guidelines for booklets2m 1s
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Guidelines for flats2m 20s
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2. Production Planning
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Classes of mail4m 38s
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Splurge or save?1m 35s
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Timing5m 30s
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Postage4m 52s
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The address6m 42s
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Paper choice3m 16s
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Printing method3m 5s
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Aspect ratio2m 15s
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Understanding ZIP codes2m 9s
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International mail1m 45s
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Common costly mistakes6m 12s
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3. Designing for Mail
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The mailing panel1m 53s
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The mailing indicia3m 5s
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Ancillary endorsements4m 39s
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Designing envelope mail2m 51s
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Designing reply mail7m 56s
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Designing postcards1m 38s
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Designing folded mail5m 3s
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The Intelligent Mail barcode3m 36s
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4. Envelope Mail
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Envelope styles3m 19s
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Envelope materials4m 11s
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Window envelopes2m 21s
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Creative envelope ideas4m 33s
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5. Mail Prep and Optimization
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Match mail and mail merge2m 39s
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Tabs and glue3m 2s
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Mail-sorting basics4m 20s
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Postal optimization strategy3m 40s
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Conclusion
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Next steps1m 17s
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Video: Postal optimization strategy