Join Trish Witkowski for an in-depth discussion in this video Postal optimization strategy, part of Print Production: Direct Mail.
- Mail is entered into the postal stream…in three different volumes.…Individually, this is the mail that you…would stamp and drop into the mailbox.…As presorted letters in trays,…or as presorted flats in mail sacks.…And lastly, as pallets of trays or mail sacks.…And the greater the workshare,…the greater the discount on postage.…So there's a reason why you pay a lot more for an individual…first class letter or flat when you mail it.…Because it probably doesn't have a standardized address,…and it needs a barcode, and sorting.…
However, if you're mailing hundreds or thousands…of mailpieces or more, and your address list…is standardized, and your printer applies the barcode…in advance, and sorts the pieces by zip code,…you're going to get a direct benefit from that workshare,…reflected in lower postage costs,…which is just smart mailing.…Now, if you're someone who frequently produces moderate…to large quantities of direct mail, you should be using…advanced postal optimization techniques,…and logistic strategies, that can reduce your postage costs…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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