Join Trish Witkowski for an in-depth discussion in this video Postage, part of Print Production: Direct Mail.
- Up to 40 percent of your direct mail…production costs will go to postage.…It can be the most expensive part of the…entire direct mail marketing effort.…Now, there's no reason to spend…any more money on postage than you absolutely have to,…however, your approach to postage should be…based on your goals and your audience.…Marketers often spend more on loyal customers…and highly-targeted prospects.…Use of unique postage or upgraded classes of mail…can make the recipient feel important…or cause them to view the mail piece as a greater priority,…higher quality message.…For example, if you send mail with a First Class…or unique stamp, or large envelope sent as a flat…you'll pay more, but that mail piece…is virtually guaranteed to make a bigger statement…than a postcard with a meter stamp or indicia.…
But the postcard or folded self-mailer with the indicia…or the letter with the meter stamp absolutely has its place.…Mass mail, marketing promotions, and prospecting campaigns…all work very well in standard or bulk mail categories.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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