From the course: Print Production: Direct Mail

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Paper choice

Paper choice

From the course: Print Production: Direct Mail

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Paper choice

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- Mail is tactile, it's one of its greatest qualities. The physicality of mail allows it to activate your senses, and ultimately become memorable, so paper choice is a pretty big decision. Also, it's important to note that if you want your letter-sized mail to be processed by machine it has to be made of paper. In letter mail, non-paper sub straights automatically receive a non-machinable surcharge. So, some of the paper related choices in mail are driven strictly by regulation. Different types of self-mailing formats have thickness minimums and maximums, and here's a list of the min max paper requirements for some of the more popular self-mailing letter formats. Postcards can be anywhere from 0.007 of an inch to 0.016 of an inch in thickness. Folded self-mailers must be made of at least 70 pound book weight paper if they weigh under an ounce and 80 pound book if they're over an ounce. If you're adding elements like enclosures, pockets, die cuts, etcetera, the minimum paper weight…

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