Join Trish Witkowski for an in-depth discussion in this video Paper choice, part of Print Production: Direct Mail.
- Mail is tactile, it's one of its greatest qualities.…The physicality of mail allows it to activate your senses,…and ultimately become memorable,…so paper choice is a pretty big decision.…Also, it's important to note that if you want…your letter-sized mail to be processed…by machine it has to be made of paper.…In letter mail, non-paper sub straights…automatically receive a non-machinable surcharge.…So, some of the paper related choices in mail…are driven strictly by regulation.…Different types of self-mailing formats have…thickness minimums and maximums,…and here's a list of the min max paper requirements…for some of the more popular self-mailing letter formats.…
Postcards can be anywhere from 0.007 of an inch…to 0.016 of an inch in thickness.…Folded self-mailers must be made of at least…70 pound book weight paper if they weigh under an ounce…and 80 pound book if they're over an ounce.…If you're adding elements like enclosures,…pockets, die cuts, etcetera,…the minimum paper weight requirements will go up.…Booklets must be anywhere from…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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