From the course: Print Production: Direct Mail

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From the course: Print Production: Direct Mail

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- Thanks for watching this course. I hope, now that you've gotten through it, that you have a new understanding, and possibly a new respect for, the process of creating and sending mail. We've covered the physical guidelines, the design guidelines, and the production guidelines for an assortment of mail classes and formats. We went over the basics of addressing, sorting, and how to qualify for the best postage rates possible. We've talked strategy, engagement and creativity. So you should be ready to send mail, and not just any mail, great mail: strategic, smart, timely and effective mail. You should feel great about that. Now, before I go, I'd like to share a few final resources with you. I have a publication out called Direct Mail Simplified, and it's an ebook series that covers direct mail strategy, optimal format choice and analysis. It's available at directmarketingiq.com. I also invite you to check out my online direct mail resource at rockthemailbox.com. You'll find products…

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