Join Trish Witkowski for an in-depth discussion in this video Next steps, part of Print Production: Direct Mail.
- Thanks for watching this course.…I hope, now that you've gotten through it,…that you have a new understanding,…and possibly a new respect for,…the process of creating and sending mail.…We've covered the physical guidelines,…the design guidelines, and the production guidelines…for an assortment of mail classes and formats.…We went over the basics of addressing, sorting,…and how to qualify for the best postage rates possible.…We've talked strategy, engagement and creativity.…So you should be ready to send mail,…and not just any mail, great mail:…strategic, smart, timely and effective mail.…
You should feel great about that.…Now, before I go,…I'd like to share a few final resources with you.…I have a publication out called Direct Mail Simplified,…and it's an ebook series that covers direct mail strategy,…optimal format choice and analysis.…It's available at directmarketingiq.com.…I also invite you to check out…my online direct mail resource at rockthemailbox.com.…You'll find products, services and resources…for everything you need to create and send mail.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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