Join Trish Witkowski for an in-depth discussion in this video Match mail and mail merge, part of Print Production: Direct Mail.
- We've all received a letter in the mail…with our name in the greeting, and with our name…and address on the outside of the envelope.…It's very common, so common these days…that we really just don't think about…how complicated and critical it can be…to make sure that the name on the envelope…matches the name on the letter.…Giving the wrong mail to the wrong person…can erode consumer confidence in a brand…and just plain aggravate people.…Now, let's raise the stakes.…Let's say the envelope holds personal…medical reports or financial information.…Can you imagine the privacy violations…and legal issues a company could face…if the name on the envelope wasn't the intended…recipient of its highly private contents?…So, personalized mail brings a new level…of complexity to direct mail, but it…also brings tremendous benefits.…
Personalized mail has been proven to be…more engaging and is generally perceived…as more relevant to the recipient.…Not surprisingly, personalized mail averages higher…response rates than mail that has not been personalized.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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