Join Trish Witkowski for an in-depth discussion in this video Mail-sorting basics, part of Print Production: Direct Mail.
- If you mail a lot, or work with people who do,…you've definitely heard the word…presort used in conversation.…You'll also see the word presort…used in mailing endicias.…Pre-sort is the term used to describe the situation…where the marketer delivers the mail…to the USPS already sorted, containerized,…and also with the proper paperwork,…instead of delivering a pile of mail…in random order that the USPS will ultimately have to sort.…The reason marketers sort their mail in advance,…or presort, is to achieve lower postage rates…in exchange for doing some of the work.…
You see, the more work the mailer does…before the USPS receives the mail,…the less work USPS has to do.…So it's easier and faster for them to process the mail.…They really like that, given the tremendous volume…of mail they're processing everyday.…So in exchange for the effort,…they give you larger discounts on postage.…The process of sorting mail is pretty complicated,…but it start with a sort by class of mail, type of mail,…physical characteristics, et cetera.…
Author
Released
10/31/2014- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Duration
Views
Related Courses
-
Learning Direct Mail Strategy
with Trish Witkowski2h 2m Beginner -
Developing Ideas and Advertising Concepts
with Craig Smallish1h 39m Appropriate for all -
Designing a Print Ad
with Craig Smallish1h 40m Beginner
-
Introduction
-
Welcome1m 1s
-
-
1. Physical Requirements for Mail
-
Choosing the right format3m 29s
-
Guidelines for letter mail3m 33s
-
Guidelines for booklets2m 1s
-
Guidelines for flats2m 20s
-
-
2. Production Planning
-
Classes of mail4m 38s
-
Splurge or save?1m 35s
-
Timing5m 30s
-
Postage4m 52s
-
The address6m 42s
-
Paper choice3m 16s
-
Printing method3m 5s
-
Aspect ratio2m 15s
-
Understanding ZIP codes2m 9s
-
International mail1m 45s
-
Common costly mistakes6m 12s
-
-
3. Designing for Mail
-
The mailing panel1m 53s
-
The mailing indicia3m 5s
-
Ancillary endorsements4m 39s
-
Designing envelope mail2m 51s
-
Designing reply mail7m 56s
-
Designing postcards1m 38s
-
Designing folded mail5m 3s
-
The Intelligent Mail barcode3m 36s
-
4. Envelope Mail
-
Envelope styles3m 19s
-
Envelope materials4m 11s
-
Window envelopes2m 21s
-
Creative envelope ideas4m 33s
-
-
5. Mail Prep and Optimization
-
Match mail and mail merge2m 39s
-
Tabs and glue3m 2s
-
Mail-sorting basics4m 20s
-
Postal optimization strategy3m 40s
-
-
Conclusion
-
Next steps1m 17s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Mail-sorting basics