Join Trish Witkowski for an in-depth discussion in this video Mail-sorting basics, part of Print Production: Direct Mail.
- If you mail a lot, or work with people who do,…you've definitely heard the word…presort used in conversation.…You'll also see the word presort…used in mailing endicias.…Pre-sort is the term used to describe the situation…where the marketer delivers the mail…to the USPS already sorted, containerized,…and also with the proper paperwork,…instead of delivering a pile of mail…in random order that the USPS will ultimately have to sort.…The reason marketers sort their mail in advance,…or presort, is to achieve lower postage rates…in exchange for doing some of the work.…
You see, the more work the mailer does…before the USPS receives the mail,…the less work USPS has to do.…So it's easier and faster for them to process the mail.…They really like that, given the tremendous volume…of mail they're processing everyday.…So in exchange for the effort,…they give you larger discounts on postage.…The process of sorting mail is pretty complicated,…but it start with a sort by class of mail, type of mail,…physical characteristics, et cetera.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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