From the course: Print Production: Direct Mail
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Guidelines for booklets
- When the content of a mailpiece requires a format that is more like a book than a folded brochure, direct marketers turn to the booklet format. Booklets are USPS letter-sized, multi-page mail pieces with a bound edge. This format is also commonly called the "Slim Jim." Bookalogs are letter-sized catalogs. Depending upon page count, the binding method can vary from saddle-stitching to perfect binding or pasting. Booklets must be uniformly thick and are almost always self-mailing, but the can be slipped into an envelope too. Since you're in the letter mail category, you need to be sure that you're meeting aspect ratio requirements as well or your booklet will be non-machinable and subject to extra surcharges. If you're unfamiliar with aspect ratio, check out the aspect ration movie in Chapter two of this course. There are several different booklet formats defined by the USPS. The three most common are the Simple Spine booklet, the Oblong booklet, and the Folded booklet. The formats…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.