Join Trish Witkowski for an in-depth discussion in this video Envelope materials, part of Print Production: Direct Mail.
One of the greatest benefits of mail is its tangibility,…and the sensory experience of holding on…to the physical piece of mail.…The choice of paper can greatly affect the experience…or the attention of the recipient.…The standard white wove envelope…is a staple of the mailing industry.…It's clean, and simple, and professional,…and designed to run on high-speed processing equipment.…It's also important to remember…that for letter-sized mail to be machine processed,…it must be made of paper to begin with…and comply with the other machinability standards…that we've discussed throughout this course.…
So, let's start with paper envelopes,…because paper is the most common material…you'll find in mail.…Now, some see the basic white envelope as boring,…but boring can actually be a strategy…just as exciting as can be a strategy, too.…A plain white envelope mailed first-class…with a nice stamp will very likely get opened.…Make it hand addressed, and your open rate goes up to 98%.…Why?…Because it looks important and personal,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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