From the course: Print Production: Direct Mail
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Enclosure size and insertion
From the course: Print Production: Direct Mail
Enclosure size and insertion
- One important thing to consider when designing envelope mail is the size of the materials that will go into the envelope. This measurement is called the enclosure size. The envelope itself has a finished size, but the enclosure size is the maximum dimension of the contents that can be inserted into the envelope. Here's an example: This booklet envelope is 7 1/2 inches wide, and 5 1/2 inches high. The recommended enclosure size for this envelope is seven inches wide by 5 1/4 inches high. The reduction in the size of the insert allows for the thickness of the paper and any air entrapment. If the materials will be auto-inserted, or inserted by machine, there may be a need to undersize the inserts a bit more in both dimensions to compensate for the machine tolerances and to avoid jams or reduced insertion speeds. Certain folding styles like Accordions are notoriously problematic for auto-insertion, and so are some envelope styles like the pointy flap Baronial envelope. So if you know…
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