Join Trish Witkowski for an in-depth discussion in this video Enclosure size and insertion, part of Print Production: Direct Mail.
- One important thing to consider…when designing envelope mail is the size…of the materials that will go into the envelope.…This measurement is called the enclosure size.…The envelope itself has a finished size,…but the enclosure size is the maximum dimension of…the contents that can be inserted into the envelope.…Here's an example:…This booklet envelope is 7 1/2 inches wide,…and 5 1/2 inches high.…The recommended enclosure size for this envelope…is seven inches wide by 5 1/4 inches high.…
The reduction in the size of the insert allows for…the thickness of the paper and any air entrapment.…If the materials will be auto-inserted,…or inserted by machine,…there may be a need to undersize the inserts…a bit more in both dimensions to compensate…for the machine tolerances and to avoid…jams or reduced insertion speeds.…Certain folding styles like Accordions…are notoriously problematic for auto-insertion,…and so are some envelope styles…like the pointy flap Baronial envelope.…So if you know your mailpiece must be auto-inserted,…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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