From the course: Print Production: Direct Mail

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Common costly mistakes

Common costly mistakes

From the course: Print Production: Direct Mail

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Common costly mistakes

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- The USPS wants nothing but smooth sailing. Clean address lists, standardized formats, and automated processing it's the only way to efficiently process nearly 160 billion pieces of mail per year. Their nightmare is to get a huge shipment of poorly prepared mail. It only seems fair that when you're careless in preparing your mail it costs you because it costs them a lot. The USPS postage system is structured in such a way that it rewards you with aggressive discounts for work share and compliance. On the flip side there are lots of marketers out there who are paying more for their mail due to careless and preventable errors, and I don't want you to be one of them. Here are a few common errors that add up to painful postage fees. The lesson in this little exercise is that you have to practice extreme consciousness when you're designing mail. A little bit of forethought and planning can save a lot of money. Common mistake number one, the mailpiece does not meet aspect ratio for letter…

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