Join Trish Witkowski for an in-depth discussion in this video Common costly mistakes, part of Print Production: Direct Mail.
- The USPS wants nothing but smooth sailing.…Clean address lists, standardized formats,…and automated processing it's the only way to efficiently…process nearly 160 billion pieces of mail per year.…Their nightmare is to get a huge…shipment of poorly prepared mail.…It only seems fair that when you're careless in preparing…your mail it costs you because it costs them a lot.…The USPS postage system is structured in such a way…that it rewards you with aggressive…discounts for work share and compliance.…On the flip side there are lots of marketers out there…who are paying more for their mail…due to careless and preventable errors,…and I don't want you to be one of them.…
Here are a few common errors that…add up to painful postage fees.…The lesson in this little exercise…is that you have to practice extreme…consciousness when you're designing mail.…A little bit of forethought and planning…can save a lot of money.…Common mistake number one,…the mailpiece does not meet aspect ratio for letter mail.…This common mistake is the root cause…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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