Join Trish Witkowski for an in-depth discussion in this video Classes of mail, part of Print Production: Direct Mail.
- The US postal service separates mail into classes,…and each class has different pricing,…service levels, and requirements.…It can be a little confusing, so let's go over the basics.…The highest class of mail is priority mail…and priority mail express.…This class of mail offers the highest level of service,…the fastest delivery, and also the highest rates.…Most marketers are not using this class of mail…for their marketing campaigns unless they're doing…a very high level targeted campaign to high value targets.…Priority mail is usually delivered in two days,…and priority mail express is usually overnight delivery,…and it's the only delivery method…that has a delivery guarantee.…
One interesting little factoid is that…priority mail express is actually processed by FedEx.…They pick up the mail from the USPS and deliver it…to the destination post office where the USPS…then delivers it to the addressee, fascinating isn't it?…First class mail is the most popular way to send…small volume mail through the USPS.…Many people think that first class mail…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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