Join Trish Witkowski for an in-depth discussion in this video Aspect ratio, part of Print Production: Direct Mail.
- Aspect ratio is a key concept for USPS letter-sized mail.…It's important because the shape of your mail piece…is critical to the post office's…ability to machine process it.…Machine ability's important.…It costs the USPS 11 times more to process a mail piece…by hand than to process it by machine,…and given that the USPS processes…almost 160 billion pieces of mail per year,…they'd really like to get most of it through the machines.…So as you might expect, if your mail piece…has to be hand-sorted, the price goes up dramatically,…and it should, shouldn't it?…So the aspect ratio of a mail piece…is the ratio of its longer dimension…to its shorter dimension.…
We can calculate this very quickly…by using a simple formula of length, divided by height.…If the quotient, or result is between 1.3 and 2.5,…your piece is within aspect ratio and is machineable…as long as it meets standard letter size weight,…thickness, flexibility, address placement,…and contrast requirements.…If you'd rather skip the math,…you can place your folded mail piece…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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