Join Trish Witkowski for an in-depth discussion in this video Ancillary endorsements, part of Print Production: Direct Mail.
- Have you ever looked at a piece of mail…and wondered why it has the formal message,…"Address Service Requested?"…That little message is called an…ancillary service endorsement,…and these endorsements are used by mailers…to request an addressee's new address,…and to provide the USPS with instructions…on how to handle undeliverable as addressed, or UAA,…pieces of mail or, as the USPS calls them, mail pieces.…In fact, in 2011, undeliverable mail cost companies…a total of $1.3 billion in wasted postage.…
Boy, it's almost hard to wrap your brain around that number.…In light of this, many mailers choose to use…ancillary endorsements to cut down on wasted postage,…and to ensure that they're not mailing into a black hole.…If you choose to use an ancillary service endorsement…on a mail piece, as the mailer, you're on the hook…for any applicable charges for forwarding, return,…and separate address notification charges.…The endorsements are the same for all classes of mail,…but the treatment and costs differ by class.…
- Choosing the right mail format, printing method, and postage
- Engagement strategies to increase open rate and response
- The rules of envelope mail, reply mail, and folded mail
- The components of a mailpiece
- Mail-design tips
- Identifying and preventing the most common and costly mail errors
- Presorting and other postal-optimization strategies
Skill Level Beginner
Learning Direct Mail Strategywith Trish Witkowski2h 2m Beginner
Developing Ideas and Advertising Conceptswith Craig Smallish1h 39m Appropriate for all
1. Physical Requirements for Mail
2. Production Planning
3. Designing for Mail
4. Envelope Mail
5. Mail Prep and Optimization
Next steps1m 17s
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