About the Author
Denise Lee Yohn is a bestselling author and keynote speaker on brand leadership.
Denise the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. She is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, and a regular contributor to Harvard Business Review and Forbes. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. You can access free resources including free chapters from her book and an online FUSION assessment at http://deniseleeyohn.com.