Dave is obsessed with creativity: what it is, where it comes from, its role in history, its place in our future, and what makes some people more creative than others. His main role is running RIGHT Thinking, a company based around a thinking system Dave developed to help people apply the right kind of thinking at the right time. Dave's experience comes from a wide variety of creative careers. As well as being an advertising creative director, he's been a film director, radio broadcaster, poet, stand-up comedian, session musician, record producer, illustrator, and university lecturer. Dave is currently working on a handful of films and more books. He releases content on an almost daily basis.