Position, size, color, contrast, and shape

- [Instructor] There's a great article…in Scientific American called…The Data-Visualization Revolution…and it had a really great quote that I want to read to you.…"The new graphic designer no longer creates visualizations…"by choosing a rigid collection…"of shapes, positions, and colors…"but rather by choosing the rules needed…"for data to breathe form into geometric abstractions."…I love that quote 'cause I really think…that that's so accurate.…There are really only a few ways to show…differentiation between objects on a page or a screen.…

There are a million ways to execute it,…but there's a very simple list…of the number of ways that you can…really show this differentiation.…And it comes down to these five things:…Position, size, color, contrast, and shape.…But I love what this quote is saying,…that it's not about designing something,…which, you know, may be a little bit disappointing to hear,…(laughs) for the designers out amongst our members.…But it's really more about creating these rules,…as this says, about creating the rules…