From the course: The Data Science of Media and Entertainment with Barton Poulson

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Performing arts programming

Performing arts programming

From the course: The Data Science of Media and Entertainment with Barton Poulson

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Performing arts programming

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- [Narrator] Ask any dancer, musician, or actor you know live art is special. The performing arts just aren't special as art forms, they're also special as marketing challenges. Part of this is because of the very nature of the performing arts. They're situated in time and place. You have to be there, and you have to be there on time. They can be reproduced or sold. And obviously, recording to music and video recordings can be marketed, but that is a different thing from the live performing arts. Also, many of the performing arts have niche audiences. Not everybody is into chamber opera, modern dance, or one woman plays. You have to look a little harder for your audience here. Now, previously, we've talked about market analysis. This is a matter of knowing who is in your audience, and knowing how to reach them. In market analysis of this kind, or audience analysis, the focus is on the person. But with performing arts programming, the emphasis is a little different. You're looking at…

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