From the course: The Data Science of Media and Entertainment with Barton Poulson

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Next steps

- [Instructor] Now that we've discussed some of the ways that data science can be used in media and entertainment, your job is to start exploring. See how you can apply this information to the problems and the challenges you're facing in your own organization. Start by looking at what are your goals. What is your organization trying to accomplish? Because the goals are going to be the foundation for things like optimization and programming decisions. Also see what data do you have. What's available to you that you can use to help guide some of your decisions? In the process make sure you get to know your audience because this is about creating the relationship with your audience. And you want to shape your message, your product, and the entire way you connect with them to build on that relationship. In doing so, you can support interactions, and this is wonderful thing because through social media, you have the opportunity to interact directly with your audience more than ever before.…

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