This video covers how to engage viewers of live, broadcasted events with "second screen" interactions and maximize the social nature of live events like concerts and performances (through nondigital means).
- [Instructor] Whenever I watch a movie at home…with my family, we nearly always get out our phones…and look up information about the actors…or director of the movie we're watching.…Or after the show has finished,…we may communicate with friends and family…about what we just saw.…I imagine you've had this same experience.…That makes both of us part of the 90% of viewers…who use a second screen while engaging…in another digital environment,…or even as part of a live event.…In both cases, this is an example of augmented interaction.…
Now there's several places that this can be done.…It can be done, of course, with digital events,…so things on the computer, things on TV,…where you have the screen and then you have an interaction…that's based on what you see on the screen.…It can also be done at live events.…Say for instance you're at a conference or a show…where they may put a hashtag up…and invite people to participate and show the things…live on the screen.…It can even be done in a physical environment,…where, for instance, in a long wall of posters…
This course is a nontechnical overview that helps creative organizations use the principles of data science in practical ways. It's required viewing for those working in media, but is also appealing to anyone interested in how technology affects the world around us. Learn how to use data science to assess your target audience, optimize pricing and scheduling for events and digital products, identify piracy, protect your intellectual property, reward employees, and maximize your ROI. Incorporating some simple analytics can lead to broader audiences and richer experiences for your next creative endeavor.
- Assessing the audience for performing art and live digital media
- Optimizing prices for products and performances
- Splitting limited time, money, and staffing among different outreach and sales efforts
- Honoring the requirements of government grants and private donors
- Maximizing the social nature of live events like concerts and performances
- Using competitive and predictive analytics to schedule performances for greatest audience reach and potential revenue
- Understanding how data science can identify piracy and reduce lost revenue
- Incentivizing and rewarding staff and performers without incurring additional costs