Analyze the problem statement for the mobile couponing use case and learn the goals to achieve while architecting the solution.
- [Instructor] We now get to the final use case…for this course, real-time mobile couponing.…So, what is the problem we are trying to solve?…Your business is diversifying into providing…mobile couponing to its customers.…These are discount coupons for businesses…around the area a customer is currently located in.…Customers will install an app on their smartphones,…they will thus register with your business…to receive mobile coupons.…
Depending on the location the customer is currently in…as well as based on the customer's…pasts purchasing behavior and preferences,…you will need to push mobile coupons…to their cell phones.…These coupons would be for businesses…where the customer is currently located.…Your business will only get paid…by those businesses who offer these coupons…if the customers actually buy them.…So, it is important that you are able…to push these coupons to them in a timely manner…and enable them to purchase the product or service.…
So, here is your task.…Architect a mobile data processing framework…
There is no coding involved. Instead you will see how big data tools can help solve some of the most complex challenges for businesses that generate, store, and analyze large amounts of data. The use cases are drawn from a variety of industries, including ecommerce and IT. Instructor Kumaran Ponnambalam shows how to analyze a problem, draw an architectural outline, choose the right technologies, and finalize the solution. After each use case, he reviews related best practices for real-time streaming, predictive analytics, parallel processing, and pipeline management. Each lesson is rich in practical techniques and insights from a developer who has experienced the benefits and shortcomings of these technologies firsthand.
- Components of a big data application
- Big data app development strategies
- Use cases: fraud detection and product recommendations
- Technology options
- Designing solutions
- Best practices