Illustration and iconography

- [Instructor] In this video, we're going to talk about the use…of illustration and iconography in data visualization.…I can really sum it up in one sentence.…Visual elements, illustration and iconography,…are really essential for visualization in many cases.…They help make your content relatable to your audience,…but you do have to be careful.…You have to resist the temptation to overdo it…and understand the time required to do it right.…We communicate visually for many reasons,…and in visualization, I think it comes down…to three things primarily.…One is tangibility.…

We're trying to make the intangible tangible.…We're trying to make data, numbers,…into things that people can relate to and understand,…and visual elements really help do that.…Whether it's a chart where you can easily visually compare…datasets or illustration to help bring themes to life,…it's really an important part of what we do…to make the intangible tangible.…Second is making the complex simple.…Illustration and iconography can really…help you reduce text.…