From the course: The Data Science of Retail, Sales, and Commerce

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Examine ethics and unintended consequences

Examine ethics and unintended consequences

From the course: The Data Science of Retail, Sales, and Commerce

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Examine ethics and unintended consequences

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- [Instructor] You're working in retail, sales, and marketing because you have something of value to people and you want to use data science so you can deliver your products and services more effectively and more profitably to your customers. However, things can go wrong when you're working with data, because data brings special risks, and those can cause you unnecessary stress. So, we're going to talk about some of the things you need to consider and prepare for when you're working with data in a commercial setting. There are three general categories of risks with data. Number one is gathering and using data without explicit consent. Number two is accidental leaks and losses of data and the third one is when data is deliberately stolen or leaked by a third-party. We'll mention how to deal with each of these a little bit more. The first thing you need to know is that when you're gathering data from people, it's best if you can get explicit consent from those people, so they know what…

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