Most fine arts and performing arts organizations are supported by government grants and private donors, which bring strict accountability requirements. This video covers how this is made more challenging by the extensive educational outreach programs of most arts organizations.
- [Instructor] People may spend a lot of time…trying to answer the philosophical question…what is art?…But for art organizations…it can be even more vexing to answer the question…what is success in art?…That may be easy if you are a for profit business…and arts and entertainment is really just a medium…for making profits.…But it's harder…if you're a non-profit art for art's sake organization.…But the question is still important…because there is the issue of accountability.…Most arts organizations are supported…by grants from government organizations…and from large funding organizations…and they want to know how well things are going.…
Specifically, funders want to maximize the impact.…They want to know that the money that they're spending…is accomplishing something worthwhile.…They can use this information as a basis for…allocating resources to different organizations…and to different art mediums.…And then finally,…evaluation can be used by the organizations themselves…as a tool for organizational learning.…Where they can see how they are best meeting their own goals…
This course is a nontechnical overview that helps creative organizations use the principles of data science in practical ways. It's required viewing for those working in media, but is also appealing to anyone interested in how technology affects the world around us. Learn how to use data science to assess your target audience, optimize pricing and scheduling for events and digital products, identify piracy, protect your intellectual property, reward employees, and maximize your ROI. Incorporating some simple analytics can lead to broader audiences and richer experiences for your next creative endeavor.
- Assessing the audience for performing art and live digital media
- Optimizing prices for products and performances
- Splitting limited time, money, and staffing among different outreach and sales efforts
- Honoring the requirements of government grants and private donors
- Maximizing the social nature of live events like concerts and performances
- Using competitive and predictive analytics to schedule performances for greatest audience reach and potential revenue
- Understanding how data science can identify piracy and reduce lost revenue
- Incentivizing and rewarding staff and performers without incurring additional costs