Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics
With Kumaran Ponnambalam
Liked by 3,426 users
Duration: 41m
Skill level: Intermediate
Released: 3/26/2018
Course details
Business analytics allows us to learn from the past and make better predictions for the future. There are three types of analytics used for learning from the past. Descriptive analytics summarizes historical data; exploratory analytics uncovers hidden patterns; and explanatory analytics reveals the reasons for business results. Each type encompasses a different set of tools, technologies, processes, and best practices to derive insights from data. This course by Kumaran Ponnambalam explains why they matter and how and when to use them.
He starts by setting the context for business analytics and its various stages. You then explore the stages that focus on the past: descriptive, exploratory, and explanatory. With each stage, you learn about the processes, techniques, and best practices used in the field. Finally, you walk through a use case (the results of an email marketing campaign) that demonstrates how analysis is performed at each stage.
He starts by setting the context for business analytics and its various stages. You then explore the stages that focus on the past: descriptive, exploratory, and explanatory. With each stage, you learn about the processes, techniques, and best practices used in the field. Finally, you walk through a use case (the results of an email marketing campaign) that demonstrates how analysis is performed at each stage.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.