The Data Science of Media and Entertainment with Barton Poulson

- [Barton] Music, theater, dance, and film may not be the first things that pop to mind when you hear data science, but they can benefit just as much from the special insight of data science as, say, e-commerce or finance. I'm Barton Poulson, and in this brief course, we'll take a non-technical, conceptually-oriented look at how data science can be effectively used in the field of media and entertainment. We'll explore the ways that the principles and practices of data science can be used to help creative organizations better understand their market, efficiently set pricing, evaluate the effectiveness of their work, create meaningful interactions with their audience, shape artistic programming, protect intellectual property, and help arts organizations motivate and reward their employees.

We'll mention some of the important procedures that are used in data science, but more importantly we'll explore how those ideas are used in media and entertainment to reach broader audiences and provide richer experiences. Because this is a non-technical overview, anyone with an interest in the business of media and entertainment, regardless of their technical background, can get important ideas and insights from this course. And so let's get started with The Data Science of Media and Entertainment.