From the course: Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics
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Course use case
From the course: Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics
Course use case
- [Instructor] We are going to be using two sets of data as examples and use cases in this course. The first data set is about heart diseases, specifically heart disease measurements for a set of individuals. It contains popular measures, like blood pressure, cholesterol, sugar, etc. This is used to code examples during the lecture videos. Here is the data structure for this data set. We have different segments for the patients, like age group, age, sex, weight range, and weight, and we have measures like chest pain type, resting blood pressure, cholesterol, and high sugar. The second data set is about email campaigns and conversions. It is about a business that sends out emails periodically to potential customers with offers for their products. You should be receiving this kind of emails and offers from multiple stores. They offer different discount rates from time to time. Email readers may choose to click and view the offers and might also buy them. One year's worth of such data is…
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