Join Michelle Dennedy for an in-depth discussion in this video Consumer trust cliff, part of Understanding & Prioritizing Data Privacy.
- There is a very real phenomena that I call the…data trust cliff.…And that cliff happens as you're starting to build…trust and you're starting to build a relationship…and that individual's giving you more and more and more…and then something happens.…And usually very rapidly.…The trust falls off a cliff.…You've had a terrible security breach that should…have been prevented.…You have shared that information with third parties…that that person didn't know about.…
You've not provided the services based on the deal…that an individual made with you by sharing information.…All of these things can lead to what we call the trust…cliff, where suddenly where you've cultivated over time…a really interesting data relationship, that's based on…trust and value and values, and suddenly all of that is…lost and you have to start over again by rebuilding…that trust if you can.…There are a number of reasons for a trust cliff to occur.…
Whether a consumer has shared a lot of information…and suddenly there's too much sharing or too much…
- What is data privacy?
- Privacy vs. secrecy
- Trust and integrity
- What consumers expect
- Privacy solutions
Skill Level Intermediate
1. What Is Data Privacy?
2. The Importance of Data Privacy
3. What's at Stake?
4. Privacy Solutions
Next steps1m 48s
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