From the course: Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics
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Business analytics process
From the course: Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics
Business analytics process
- [Instructor] Let us look at how business analytics processes work inside an organization. An organization has multiple data sources. There are data files or databases that capture enterprise data. That is data captured from the internet, like keywords and trending items from social media. That is also data captured from mobile devices. All these data elements are first captured or acquired and then fed into a data transport system. The data transport system is a data bus that can contain multiple technologies to reliably transport data from the sources to the central data center. The data is stored in data repositories inside the center. It then goes through an iterative process of cleaning, filtering, and transformation to become ready for analytics purposes. This is then stored again in the central repository. There are analytics products that will run on top of the transformed data and provide users and analysts with reports, dashboards, and exploratory capabilities. This data…
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