He starts by setting the context for business analytics and its various stages. You then explore the stages that focus on the past: descriptive, exploratory, and explanatory. With each stage, you learn about the processes, techniques, and best practices used in the field. Finally, you walk through a use case (the results of an email marketing campaign) that demonstrates how analysis is performed at each stage.
- Business analytics and its stages
- Descriptive analytics
- Exploratory analytics
- Explanatory analytics
- Best practices and use cases
Skill Level Intermediate
- [Kumaran] My name is Kumaran Ponnambalam. Welcome to this Business Analytics Foundations course covering descriptive, exploratory, and explanatory analytics. Business analytics is a field of technology which is gaining an increasing role in driving businesses. This course is an introductory overview to business analytics. I will start off by basic definitions, distinctions, and processes of business analytics.
Then, I will cover the first three stages of business analytics dealing with analysis about the past, namely descriptive, exploratory, and explanatory analytics. For each stage, I will explore definitions, processes, tools and techniques, and best practices. I will use an email campaign use case throughout the course to show how analytics is executed in each of these stages.
I hope this course helps you to apply the learnings into your business and to keep your customers happy. So, let's get started.